Charlotte's Web is a marketing business offering creative solutions with a cause.

It was a napkin idea. I was driving with my mom on my way home from school, and we were sitting in merging traffic at the bottle neck of an underpass, which we experienced every day on this route, I said to my mom, "I wish people would bike more. It would solve so many problems. Less traffic, great exercise, and it's better for the environment. If only we could put a billboard right over this tunnel for everyone to see that says 'BIKE MORE'. It would be like a campaign advocating for more sustainable solutions". I took a napkin out of a glove compartment and wrote down, "Campaign To Sustain". I thought about making billboards out of old bikes and trash. What a crazy and, let's be honest, unattractive idea, right? But the idea stuck with me ever since.

I went on to study Environmental Science in college, and from there became a champion for organizations like Fair Trade USA, which sets higher standards in production and supply chains. to help spread awareness about the importance of following and supporting brands adhering to environmentally safe regulatory standards in product manufacturing and agricultural farming, as well as setting ethical standards for farmers and artisans to be paid a premium fair wage, Charlotte set out on a journey to discover the darker truths of land use, consumerism, and supply chains. From that moment, I always knew I was going to do some big environmental cause. And there lies the motivation and driving force behind Campaign to Sustain. But for now, let's get back to the happy stuff.